adidas Football have launched the new Real Madrid third kit, the first kit ever from the club to be mass-produced from Parley Ocean Plastic. The jersey was unveiled by players including Gareth Bale and Karim Benzema at an exclusive event in Hunters Point, New York.
The European champions’ third kit for the 2018/19 season comes in a new coral colourway, providing a stand-out look on the pitch, in stadium and on the streets.
The jersey was revealed on stage at an event that also served as a showcase for the remarkable work being done by Parley For The Oceans. Before the on-stage reveal, a panel discussion took place on the topic of plastic pollution, education and the power of sport. The event also featured a photo and shirt exhibit, celebrating the club successes of recent seasons and a Parley workshop where guests could learn more about the programme to tackle marine plastic pollution.
“Real Madrid has the power to amplify our message, to share it with their massive global following and to bring it to life with their own decisions and actions,” said Parley For The Oceans founder Cyrill Gutsch. “The message is an urgent one. It addresses the survival of our oceans, of our own species. It addresses the massive problem of marine plastic pollution. It questions the material itself and defines plastic as a prime example of a toxic substance which we can’t afford anymore. It creates too much damage to our oceans and our own health. That is why we are calling for a Material Revolution.”
As a founding member, adidas supports Parley For The Oceans in its education and communication programmes, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans through the three pillars of the Parley A.I.R. Strategy: Avoid, Intercept and Redesign.
Additionally, adidas and Parley For The Oceans collaborate to turn plastic waste into high-performance footwear and apparel by converting up-cycled marine plastic debris into technical yarn fibres.
This technology was used to create the new Real Madrid third kit.
The jersey is now on sale and will be worn on pitch for the first time when Real Madrid take on AS Roma tonight.
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