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Dubai football fans must wait for World Cup broadcasting packages

UAE provider du clarifies that “free” offer applies to beIN satellite subscribers only.

Football fans in the Dubai will have to wait a little longer to learn their fate.

With the World Cup just under two months away, a flyer has being circulated by UAE service provider du that states they do not, as things stand, have any offers to broadcast the matches from Russia due to beIN Sports holding the exclusive rights to the tournament.

This follows confusion that arose from a television advertisement on beIN Sport that promised subscribers free transmission of the 2018 World Cup matches. While the advert was seen by duTV viewers, many of whom have access to the beIN Sports channels, the offer does not apply to them.

This, however, does not mean that duTV subscribers, as well as those of other UAE and Middle East providers, will not get to watch the World Cup matches.


Du has replied to a number of customers on social media (and also noted in the flyer) that they have yet to announce what World Cup packages (if any) they will offer and that they are currently working with beIN.



Long-time subscribers of du, and the UAE’s other service provider Etisalat, will recall that packages for previous World Cup and Euro tournaments were often put on offer just weeks before the action began.

In 2014, duTV rolled out its World Cup package on May 28 – only 15 days before the action in Brazil started – for a one-off payment of Dhs440. This included “five dedicated HD channels, with broadcasts in Arabic, English, French and Spanish”.


Read More: Du clarifies that its subscribers will not have access to the FIFA World Cup


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